Facts & Figures

Within 15 years ARTDECO had established itself as the leading brand at Germany´s perfumeries and beauty salons. Based on a sophisticated niche strategy, ARTDECO has reached market shares of over 40% in certain product groups, such as eyeshadows, lip liners, camouflage, artificial lashes and nail care. The brand has therefore become indispensable for any well-stocked perfumery which wishes to offer a comprehensive range of decorative make-up.

ARTDECO is now one of the leading brands in specialist outlets in Germany and several other European countries.

ARTDECO - Germany´s market leader in the selective market

For many years now, ARTDECO´s sales have been developing much more positively than the selective market as a whole. In terms of turnover, ARTDECO has a market share of almost 17,5 % of the selective color cosmetics market, more than any international luxury brand. In terms of units sold, the market share even exceeds 30% due to the more favorable prices of ARTDECO.